Herculean Mantra, Beliefs and Values

Herculean is a cooperative, a coop. Inge and Yves were inspired by the cooperative business model when they started Herculean back in 2011. The cooperative model offers a way of working that fits today’s society: co-creating with fans, key staff members and shareholders and feeling like one, global community.

Herculean Mantra

We believe that successful people have one thing in common: they repeat their own mantra continuously. You can have your own of course. Ours is pretty straightforward.


If you don’t know what your dreams are, how can you know you are doing the right things? The road to achieving your dreams = happiness.


“Focus, most important” (The Karate Kid). Here most people struggle a lot. They lose time doing things that don’t help them achieve their dreams. An Olympian can focus today on what he has to do to achieve a goal in 4 years from now. Can you?


You need a great team to help you achieve your goal. It’s impossible to achieve anything on your own. Different goals will have different teams of course. It can be family members, friends, co-workers. An Olympian can’t make it without a coach, medical specialist, other teammembers, etc Do you have a breakthrough team?


Is your network of fans strong enough to help you achieve your dream? Do they know your dream? Do they know how they can help you? An Olympian can’t make it without the fans who cheer him to victory. How’s your network doing?

Herculean Beliefs

We believe in the following order of priorities:

  1. Top notch Herculeans create amazing experiences
  2. …for customers who come back and tell their friends
  3. …so shareholders can make a reasonable profit after part of the profit is used to re-invest in top notch Herculeans

Before the recession, most companies did it the other way around. Shareholders decided on the strategy, didn’t prioritize the customers and pushed their employees to the limit.

Herculean Values

We firmly believe that you can’t even start leading a decent life if you don’t know and live by your values. If you feel comfortable with these, it probably means you’ll like the Herculean tribe of people with the same values. If you don’t, you probably will leave the tribe sooner or later. No hard feelings.

1. Be Bold

Be like Richard Branson: be courageous, without being arrogant. Be brave enough to face what’s going wrong in your life and to change what you don’t like. Sounds like a cliché, but it’s oh so relevant: Dare to be yourself, because you are absolutely gorgeous! Be a leader. Follow your dreams and don’t listen to all those people who will tell you why you will fail.

2. Be Social

Look for connections with other people. Open yourself and don’t place yourself above or below others. Meet people and make time for them, listen to their stories. Show your appreciation and affection towards your friends and family. Be respectful. Show interest in their feelings. Be mild. Be polite and well-mannered.

3. Be Generous

Do some good without expecting anything in return. Remember that you don’t need to be rich to do good. You can be generous with many other things than just money. Share your ideas and experiences with other people. Offer a helping hand where you can and connect interesting people with each other. Support new talent. Be happy when your friends are successful. And most of all: don’t be rancorous and forgive; everybody makes mistakes.

4. Be Funny

Play down. Be light. Have a positive outlook on life. Use humour. Try to have fun in everything you do, also and especially in your work. Fun is refreshing. It stimulates and inspires you, and is vital on both a physical and a mental level. When it’s not fun anymore, move on.

5. Be Young

Pablo Picasso said: “All children are artists. The problem is how to remain an artist once you grow up.” Stay in touch with your juvenile side. I must admit that having kids can help you on that one. If you stop thinking young, you risk to be rigid in your approach to life. A youthful approach enhances your personal development and sharpens your ambitions.

6. Be Alive

Take a deep breath, and shout it out loud. Look for things that give you positive energy. This is what they mean by that trendy word ‘mindful’: live consciously in the moment. The past is already gone and the future hasn’t started yet. If you live the moment, enjoy it: travel around the world, discover other cultures, learn Arabic or Chinese, or both of them. Open yourself for the beauty of art and nature; you can find it everywhere.

7. Be Charming

Shine! Glide! Show some selfrespect and care for yourself. Be a beautiful, tidy, attractive person. Enchant people with a natural friendliness and consideration. You will be amazed how people respond.

8. Be Creative

The system is not sacred, for god’s sake! Break the rules, find new ways and don’t blame others. The world is full of opportunities. So dream. And please don’t be a victim. There’s always a choice. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” Mary Lou Cook (American community activist, calligrapher and author).

9. Be Balanced

Pursue harmony and authenticity. Do what’s right for you. Think about what you want to change and make it achievable. If your goals are too large, you might get disappointed. A lot of small steps make one big step. Switch of that TV, read a book or listen to some music before you go to bed. Follow your intuition without denying your ratio. Try to live healthy. Take up gardening. And if you need that chocolate tablet to feel balanced, eat it!

10. Be Inspiring

If you want to change the world, be an example. Change yourself. Be a hero and inspire others. Make a list of your own heroes and point out those characteristics why you admire them. They will encourage you, just when you need it. “Maybe there will never be a fair World. But you can dream. If everyone of us tries to change, then it might work.” (from the movie “La Siciliana ribelle”)

11. Be Decisive

Action speaks louder than words. What we anticipate seldom occurs, so don’t be afraid to make decisions and execute them. Be fast. Like Richard says: ‘be prepared to be called a raving lunatic”. Think long term, but adapt continuously. A little less conversation, a little more action (Elvis Presley)

12. Be Aware

Stop for a moment. Look around and widen your view. Look further than your own micro-cosmos. I don’t know if others perceive it as much as I do. But I feel like the world is evolving at another pace now. Think about the impact of your acts on the planet because we can’t go on like this. Climate change, 3rd World problems, endangered species,… also affect you. Commit yourself before it’s too late.

So, when we say have a HERCULEAN DAY, we mean: live by your own values!

Our Big Hairy Audacious Goal?

“Herculeanise the world full of diversity and become the global leader in sportainment and corporate wellbeing.”

6 Comments Add yours

  1. Excellent article. I will be dealing with a few of
    these issues as well..

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